ABOUT

ME

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Bringing Excellence to Digital Media

I've spent 22 years in digital media in all aspects of the ecosystem working towards connecting advertisers with their consumers in the most efficient, creative and cost effective ways.

Having gained an overall unique perspective on the industry from a media agency point of view, along with publisher, ad tech intermediary, verification technology and now with an independent advisory I can help you with obstacles that may be getting in the way of reaching your full potential.

I have a team of experts who I bring in to projects depending upon the scope of work and together, with you, we set out objectives time lines and success metrics.   Its really all about being able to do the right thing and make sure that the ecosystem of digital media is working for you as hard as it should be.

Any organization can move forward with small incremental changes, but building for the future in today’s rapidly evolving environment means understanding the digital world, seeing through its complexity, taking bold chances and making insightful decisions.

And this is where it is crucial to do the right thing!

Recent Experience as LDTRT
  • Programmatic set up consultancy project for a renowned publisher

  • Commercial set up (team and product) for a leading social media business

  • Media workshops for a leading clothing brand

  • Pipeline building for an international creative agency

  • Blockchain consultancy for a number of leading global advertising brands

  • Blockchain consultancy for government